Gama you

Thanks to the trust Unilever España places in us, we create the display cabinets for the perfumery section of Carrefour nationwide each year for one of its main brands. These spaces are solely dedicated to launching new product ranges and seasonal campaigns.

In this project, Axe segmented its brand with the YOU range, which embraces the diversity of masculine attractiveness. The brand presented its new range in three packs. We used the three letters of the word YOU to unify the set. And three colours: blue, yellow and red. The fluorescent acrylic glass adds colour to the overall design, while the black foam pedestals highlight the packs.

The display cabinet is completed with a printed foam backing, promotional claims in vinyl on glass, and a backlight sign.