Displays cabinets and visual merchandising
2018
Due to the growing popularity of CrossFit, Reebok increased its brand presence in 33 boxes across Spain, investing in graphic and functional elements that add value to these spaces.
We worked closely with the box owners, their customers, and the brand. After gathering all the experiences and perspectives, we designed various elements to address the identified needs and enhance the quality of the experience.
• FURNITURE DESIGN
• GRAPHIC DESIGN
• PRODUCTION
• INSTALLATION SUPPORT

EASY-TO-ASSEMBLE CHALK STAND.
SOLID, RESISTANT AND WASHABLE

SELFIE DISPLAY. SMARTPHONE SUPPORT STAND.
WHILE USERS COMPLETE THEIR “WOD”,
THEY CAN EASILY RECORD THEMSELVES TO LATER REVIEW AND CORRECT THEIR MOVEMENTS

TOTEM TO KEEP JUMP ROPES TIDY.
PRINTED ON RECYCLABLE AND EASY-TO-ASSEMBLE MATERIAL. LIGHT AND PRACTICAL

 

STENCIL FOR JUMP BOXES.

VINYLS WITH MOTIVATIONAL PHRASES.