Service Station

Areas, a global leader in Food & Beverage and Travel Retail, updated the look and feel of one of its establishments to align it with the newer spaces in the Barcelona area.

The project focused on leveraging existing assets, such as refrigerators and lightboxes, by giving them character to enhance their appeal and drive more customer traffic to key areas. To achieve this, we created textured surfaces like a vertical garden, covered the furniture with wood-textured printed vinyl, and signposted the area with 3D and neon lettering, as well as floor vinyl.

To increase the visibility of the brand and the menu offers, we created giant movable cubes with magnetic surfaces at the entrance of the establishment, allowing for easily updatable graphics. This element was complemented by a mini tabletop version.